Traditionally the 7 Series has been the flagship model within the BMW range and Munich like to highlight their latest technology on this model. In 1980 BMW was the first company to integrate an on-board computer and temperature gauge into its cars. In 2001 BMW introduced its iDrive system on the E65 7 Series, a computer system used to control secondary functions within the car with one controller - a huge step forward in terms of in-car technology and interior ergonomics. On-board computers have been standard on newly-built cars for years and the iDrive system now common on all new BMW models has been replicated by many manufacturers, with Audi, Mercedes-Benz and Jaguar being notable examples. In other words, what is released on the 7 Series filters down through the range meaning that at some point in the future, anyone looking for an entry-level model can expect to see some of this technology.
Naturally, with each generation of 7 Series BMW are under immense pressure to out-do their own achievements, to introduce features that will inevitably become status-quo on future generations of automobile and to impress their critics and ultimately the customers who drive the car. The question is, what will the 2015 model bring to the the table for automotive technology? Understandably the company wish to maintain a certain amount of hush-hush surrounding these unique features but as the launch becomes imminent, BMW have released photographs which give away a few details. Allow me to illustrate...
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| Looking closely, past the vast 'swirls' designed to throw us, corona rings are visible and we can see the new headlight design wrapping around the front section of the car |
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| Again in this photo we can see the wrap-round headlights not dissimilar from the 3/ 4 & X5 Models. The model shown in these photographs is indeed the long wheelbase however we can see the newly designed C-pillar and sweeping roofline... |
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| As mentioned before the 7 Series is synonymous with the iDrive system. In the next generation of the BMW 7 Series, the iDrive operating system’s monitor comes in Touch Display form for the first time. This means customers will also be able to operate the system in the same way as the smartphones and tablets that they have become used to. |
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| The Touch technology is also featured on the centre console replacing buttons typically used for heated seats and air-conditioning. |
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| In addition, the new 7 Series builds upon the existing Multi-function Instrument Panel Display with more detailed navigation information. |
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| Thanks to the BMW EfficientLightweight strategy, the new BMW 7 Series line-up will tip the scales up to 130 kilograms lighter than the outgoing generation of models. At its heart is a body structure with a Carbon Core based on the transfer of technology from the development of the BMW i models. |
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| The use of CFRP – whose material properties lend themselves to use in the passenger cell areas exposed to heavy loads – increases torsional rigidity and strength. |
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| The new BMW 7 Series is the world’s first series-produced car that owners will be able to manoeuvre in or out of parking spaces or garages without anyone at the wheel. The remote control parking option thus allows drivers to access extremely tight parking spaces. Using the likewise newly developed BMW Display Key, the driver can prompt the car to enter or exit a parking space fully automatically. |
Now we just have to wait for more details and the launch itself in September, which I am hugely excited about! :-) Photos thanks to BMW AG.
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